Stella Artois Idiocy

 

This ad has been out for a while now, but it’s currently plastered all over the Victoria line Northbound platform in Oxford Circus, so I am subjected to it on a daily basis.  Correct me if I am wrong, but based on my rudimentary knowledge of beer making, isn’t brewer’s yeast a vital ingredient too? Tut tut. 

  • Awalla Fa’Shagba

    Saccharomyces carlsbergensis to be exact.

  • http://charlie@redspiderglobal.com charlie robertson

    Becks did an ad – only 4 steps to make it.
    Maybe that’s what Stella meant to say?

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