Follow Louise Kennedy on Twitter
Most read
Most discussed/rated
Tags
advertising airlines audio bands and brands Beckhams big society brand brand commitment brand confidence brand decline brand engagement brand failures branding branding April brand power brand property Brands brand strategy brass band Cadbury Carlsberg category promotion celebrity challenger charity branding Christmas co-creation consumer trends context country brands creative crowd sourcing demographics dreaming financial services fruit brands ideas innovation Misc Nestle new campaigns planning retail supermarket trendsAuthors
Archive
Blogroll
Brand characters – signpost or gimmick?
Surf’s recent introduction of a foam-like brand character ‘Surfy’ raises the question of whether brand characters are an important signpost for a brand’s identity or a juvenile gimmick that lacks longevity?
Everyone’s talking about HMV – the demise of the high street giant
I can’t say I’m surprised, but I can say that I’m saddened. Not even a week after Virgin Megastores’ ‘funeral march’ in France, the UK sees the once epic music retail giant poised to give up the ghost. So where did it all go wrong and what does this say about the future of the once buoyant British high street?
The top ten principles of sustainable branding
I recently attended the Sustainable Brands Conference in London at the end of November as The Futures Company where I work were media partners at the event. It was a really great forum for brand managers, strategists and sustainability leaders to talk all things sustainable and what this means for brands and businesses. I’ve summarised the key findings from the 2 days into 10 principles that brands need to think about in order to drive a sustainable future.
What do ‘one hit wonder’ ads mean to brands?
Advertising is great, don’t get me wrong. It grab peoples’ attention, it connects, it helps brands to stick in peoples’ heads so that they’re more likely to choose them. More often these days we’re seeing ads with talking meerkats, drumming monkeys, bears eating biscuits, polar bears in freezers (that one creeps me out!) which get people talking – but what are these ads doing for their brands? Read More
What does the future hold for Nokia?
The once ubiquitous Scandinavian mobile giant spent much of the 90s and early 2000s capturing our attention with great phones with cameras, Xpress-On covers, the joys of texting and the ultimate time killer that is Snake. But as the Western world becomes dominated by sleeker, faster, 4G-ready smarter smartphones, where does Nokia fit? With a chequered past 10 years, where should Nokia really invest in the next 10 years?
What’s the value of a Facebook ‘Like’ for brands?
Today an article in the BBC highlighted, quite unsurprisingly, that Facebook ‘Likes’ are often generated by fakes – which account for 5% of Facebook users. In light of the fact that that’s a whopping 54 million ‘people’, it would make me think as a brand owner, what’s my Facebook ‘Like’ really worth?
